Cross Cultural Issues in Consumer Science and Consumer Psychology
-15%
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Cross Cultural Issues in Consumer Science and Consumer Psychology
Current Perspectives and Future Directions
van Herk, Hester; Torelli, Carlos J.
Springer International Publishing AG
06/2018
218
Mole
Inglês
9783319879482
15 a 20 dias
3518
Descrição não disponível.
1. 1. Advancing our Understanding of Cross-cultural Issues in Consumer Science and Consumer Psychology Hester van Herk & Carlos J. Torelli.- 2. Culture at the Country Level Robbert Maseland & Andre van Hoorn.- 3. Putting the Pieces Together: Culture and the Person Nancy Wong & Julie Anne Lee.- 4. Culture and Consumer Behavior Carlos J. Torelli, Maria A. Rodas, & Pascale Lahoud.- 5. Is it culture? A pragmatic approach to cross-cultural analysis Hester van Herk & Ype H. Poortinga.- 6. Positive and negative sentiments towards other nations Petra Riefler.- 7. Country-of-Origin Effects Katharina Zeugner-Roth.- 8. Culture and Branding Zeynep Guerhan-Canli, Ceren Hayran, & Guelen Sarial-Abi.- 9. Subsistence Marketplaces at the Confluence of Culture, Poverty and Low Literacy: Materially Poor Bu
t Relationally Rich Madhubalan Viswanathan.- 10. Methodological issues in cross-cultural research Hans Baumgartner & Bert Weijters.- 11. Multi-level cultural issues Hester van Herk & Ronald Fischer.
t Relationally Rich Madhubalan Viswanathan.- 10. Methodological issues in cross-cultural research Hans Baumgartner & Bert Weijters.- 11. Multi-level cultural issues Hester van Herk & Ronald Fischer.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
international business;diversity in the workplace;international trade;culture relativity of theories;human values;culture and the self;culture and persuasion;priming culture;culture and branding;culture change and value change;acculturation;methodology in cross cultural research;culture and consumer behavior
1. 1. Advancing our Understanding of Cross-cultural Issues in Consumer Science and Consumer Psychology Hester van Herk & Carlos J. Torelli.- 2. Culture at the Country Level Robbert Maseland & Andre van Hoorn.- 3. Putting the Pieces Together: Culture and the Person Nancy Wong & Julie Anne Lee.- 4. Culture and Consumer Behavior Carlos J. Torelli, Maria A. Rodas, & Pascale Lahoud.- 5. Is it culture? A pragmatic approach to cross-cultural analysis Hester van Herk & Ype H. Poortinga.- 6. Positive and negative sentiments towards other nations Petra Riefler.- 7. Country-of-Origin Effects Katharina Zeugner-Roth.- 8. Culture and Branding Zeynep Guerhan-Canli, Ceren Hayran, & Guelen Sarial-Abi.- 9. Subsistence Marketplaces at the Confluence of Culture, Poverty and Low Literacy: Materially Poor Bu
t Relationally Rich Madhubalan Viswanathan.- 10. Methodological issues in cross-cultural research Hans Baumgartner & Bert Weijters.- 11. Multi-level cultural issues Hester van Herk & Ronald Fischer.
t Relationally Rich Madhubalan Viswanathan.- 10. Methodological issues in cross-cultural research Hans Baumgartner & Bert Weijters.- 11. Multi-level cultural issues Hester van Herk & Ronald Fischer.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
international business;diversity in the workplace;international trade;culture relativity of theories;human values;culture and the self;culture and persuasion;priming culture;culture and branding;culture change and value change;acculturation;methodology in cross cultural research;culture and consumer behavior
