Patent Medicines Industry in Georgian England
-15%
portes grátis
Patent Medicines Industry in Georgian England
Constructing the Market by the Potency of Print
Mackintosh, Alan
Springer International Publishing AG
12/2017
320
Dura
Inglês
9783319697772
15 a 20 dias
698
Descrição não disponível.
1. Introduction.- 2. The Status of Patent Medicines.- 3. Constructing the Industry.- 4. Connecting the Country.- 5. Supplying the Consumer.- 6. Persuading the Poorly.- 7. Utilising the Imagination as Therapy.- 8. Harnessing the Potency of Print.- 9. The Legacy of the Patent Medicines Industry.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Medical market;Drugs;Consumer goods;Print history;Marketing;Advertising;Health;Mountebanks;Booksellers
1. Introduction.- 2. The Status of Patent Medicines.- 3. Constructing the Industry.- 4. Connecting the Country.- 5. Supplying the Consumer.- 6. Persuading the Poorly.- 7. Utilising the Imagination as Therapy.- 8. Harnessing the Potency of Print.- 9. The Legacy of the Patent Medicines Industry.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
