Soft Power Made in China

Soft Power Made in China

The Dilemmas of Online and Offline Media and Transnational Audiences

Lee, Claire Seungeun

Springer International Publishing AG

10/2018

236

Dura

Inglês

9783319931142

15 a 20 dias

574

Descrição não disponível.
1. Introduction.- 2. China's Soft Power Building and Its TV Industry as a Soft Powerhouse.- 3. Foreign Markets and Professionals: The Gatekeepers.- 4. Local Embeddedness vs. China's Soft Power: The Case of Offline Media.- 5. The Conversion Paradox in Quasi-Sinophone East Asia.- 6. The Limits of Outsourced Soft Power.- 7. Seeking Virtual Capital through Online Media in the Digital Age.- 8. Conclusions.- 9. Postscript: Envisioning the Future of China's Soft Power.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Chinese Soft Power;Chinese Media Flow;Mediatized Soft Power;Chinese TV Industry;Transnational Soft Power Field