Social Commerce

Social Commerce

Marketing, Technology and Management

Lai, Linda; Turban, Efraim; Strauss, Judy

Springer International Publishing AG

11/2016

320

Mole

Inglês

9783319366708

15 a 20 dias

8379

Descrição não disponível.

Introduction to Social Commerce.- Tools and Platforms for Social Commerce.- Supporting Theories and Concepts for Social Commerce.- Marketing Communications in Social Media.- Customer Engagement and Metrics.- Social Shopping: Concepts, Benefits, and Models.- Social Customer Service and CRM Contents.- The Social Enterprise: From Recruiting to problem Solving and Collaboration.- Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming.- Strategy and Performance Management in Social Commerce.- Implementing Social Commerce Systems.

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F-Commerce;Facebook Commerce;Social Commerce;Social Enterprise;Social Media;Social Network