Innovative Research Methodologies in Management
-15%
portes grátis
Innovative Research Methodologies in Management
Volume II: Futures, Biometrics and Neuroscience Research
Moutinho, Luiz; Sokele, Mladen
Springer International Publishing AG
12/2017
224
Dura
Inglês
9783319643991
15 a 20 dias
567
Descrição não disponível.
1. Convergence of Experts' Opinions on the Territory: The Spatial Delphi and the Spatial Shang; Simone Di Zio.- 2. Interactive Scenarios; Theodore J. Gordon and Jerome Glenn.- 3. Virtual Reality for Marketing Research; Raymond R. Burke.- 4. The Knowledge Domain of Affective Computing: A Scientometric Review; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho.- 5. The Effect of Emotions on Brand Recall by Gender using Voice Emotion Response with Optimal Data Analysis; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho.- 6. The Neuroscience Research Methods in Management; Jyrki Suomala.- 7. Benefits of Neuromarketing in the Product / Service Innovation Process and Creative Marketing Campaign; Jryki Suomala.- 8. Neuromarketing; Robin Clark.- 9. The Futures Polygon Development; Antonio Pacinelli.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
research methodology;robustness;statistical modelling;digital research;innovation;research avenues;computer modelling
1. Convergence of Experts' Opinions on the Territory: The Spatial Delphi and the Spatial Shang; Simone Di Zio.- 2. Interactive Scenarios; Theodore J. Gordon and Jerome Glenn.- 3. Virtual Reality for Marketing Research; Raymond R. Burke.- 4. The Knowledge Domain of Affective Computing: A Scientometric Review; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho.- 5. The Effect of Emotions on Brand Recall by Gender using Voice Emotion Response with Optimal Data Analysis; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho.- 6. The Neuroscience Research Methods in Management; Jyrki Suomala.- 7. Benefits of Neuromarketing in the Product / Service Innovation Process and Creative Marketing Campaign; Jryki Suomala.- 8. Neuromarketing; Robin Clark.- 9. The Futures Polygon Development; Antonio Pacinelli.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
