Consumer Perception of Product Risks and Benefits
-15%
portes grátis
Consumer Perception of Product Risks and Benefits
Weitkunat, Rolf; Emilien, Gerard; Luedicke, Frank
Springer International Publishing AG
03/2017
596
Dura
Inglês
9783319505282
15 a 20 dias
Descrição não disponível.
Product Risks: Types of Consumer Products.- Risks of Consumer Products.- Non-clinical Research-Based Product Assessment.- Clinical Research-Based Product Assessment.- Epidemiological Product Assessment.- Individual and Population Risks.- Risk Communication.- Perception of Product Risks and Benefits: Comprehension of Products and Messages.- Perception of Product Risks.- Measuring Risk Perception.- The Perception Risk Instrument (PRI).- Role of Emotions in Risk Perception.- Rational Choice and Bounded Rationality.- Temporal Discounting of Future Risks.- Cognitive Styles and Personality in Risk Perception.- Consumer Values and Product Perception.- Consumer Behavior: Perception, Attitudes, Intentions, Decisions and Actual Behavior.- Consumer Products and Consumer Behavior.- Consumer Resistance: From Anti-consumption to Revenge.- Motivation.- Marketing and Market Research.- Consumer Behavior Research Methods.- Use, Abuse and Misuse.- Consumer Behavior in Subpopulations.- Regulation and Responsibility: Regulatory Prospective for Medicinal Products.- Regulations of Consumer Products.- Manufacturer Responsibilities.- Consumer Responsibilities.- Society and Policy Maker's Responsibilities.- Consumer Perceptions of Responsibility.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Consumer Behavior;Consumer Perception;Perception Risk Instrument;Product Benefit;Product Risks;Product Safety Surveillance;Rational choice;Risk assessment;Risk perception
Product Risks: Types of Consumer Products.- Risks of Consumer Products.- Non-clinical Research-Based Product Assessment.- Clinical Research-Based Product Assessment.- Epidemiological Product Assessment.- Individual and Population Risks.- Risk Communication.- Perception of Product Risks and Benefits: Comprehension of Products and Messages.- Perception of Product Risks.- Measuring Risk Perception.- The Perception Risk Instrument (PRI).- Role of Emotions in Risk Perception.- Rational Choice and Bounded Rationality.- Temporal Discounting of Future Risks.- Cognitive Styles and Personality in Risk Perception.- Consumer Values and Product Perception.- Consumer Behavior: Perception, Attitudes, Intentions, Decisions and Actual Behavior.- Consumer Products and Consumer Behavior.- Consumer Resistance: From Anti-consumption to Revenge.- Motivation.- Marketing and Market Research.- Consumer Behavior Research Methods.- Use, Abuse and Misuse.- Consumer Behavior in Subpopulations.- Regulation and Responsibility: Regulatory Prospective for Medicinal Products.- Regulations of Consumer Products.- Manufacturer Responsibilities.- Consumer Responsibilities.- Society and Policy Maker's Responsibilities.- Consumer Perceptions of Responsibility.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
