Complex Modeling of Consumer Behavior
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Complex Modeling of Consumer Behavior
Agent-Based Marketing Science
Mizuno, Makoto
Springer Verlag, Japan
09/2024
294
Dura
Inglês
9784431548737
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Chapter 1. Introduction.- Part I: New product diffusion.- Chapter 2. Diffusion on a real personal network.- Chapter 3. Diffusion on complex networks.- Part II: Choice of existing brands.- Chapter 4. Choice of TV channel.- Chapter 5. Customer relation with a service firm.- Part III: Marketing communication.- Chapter 6. Word-of-mouth on the social media.- Chapter 7. Consumer-generated advertising.- Chapter 8. Agenda for future researches.
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Agent-based Modeling;Complexity Science;Consumer Behavior;Marketing;Social Interaction
Chapter 1. Introduction.- Part I: New product diffusion.- Chapter 2. Diffusion on a real personal network.- Chapter 3. Diffusion on complex networks.- Part II: Choice of existing brands.- Chapter 4. Choice of TV channel.- Chapter 5. Customer relation with a service firm.- Part III: Marketing communication.- Chapter 6. Word-of-mouth on the social media.- Chapter 7. Consumer-generated advertising.- Chapter 8. Agenda for future researches.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
